MEDION has developed a business model which opens up attractive non-food market segments for leading European corporate groups, while at the same time opening up new distribution channels for brand manufacturers operating worldwide. The company supports trade as well as manufacturers with selective sales deals of PC/multimedia products, entertainment and household electronics as well as communication technology.

MEDION's marketing and service palette comprises the complete value chain of the trading process, including a 365 day hotline in their own call center, the competent support for application questions, guarantee processing as well as repeat ordering. After MEDION had initially concentrated mainly on the German market, where some product segments achieve two figure market shares today, the business model has been successfully carried forward to foreign markets in the last years. Here the emphasis was on West Europe at first. But Eastern European and Asian markets as well as North America are increasingly gaining in importance. MEDION employs over 1,500 people.

EXCELSIS provides MEDION with its product EXCELSIS Address Capture in a version especially adapted for MEDION. With its voice-operated system, MEDION can now automate the compilation of addresses of new users of the mobile phone product Aldi Talk when they register.